Google Keyword Research
In this tutorial I will show you how to do some simple, free keyword research using Google search and Google Keyword Research Tool located at http://adwords.google.com/select/keywordtoolexternal
Why A Facebook Fan Page
You may be hesitant in getting a Facebook Fan page for your business because of what may be an increased time commitment to making it positive. That is a very real concern, because as you know the average daily time spent on Facebook by US users is 15.5 minutes per day. What if a number [...]
The Various Profitable Uses for SMS Text Message Marketing
Companies are now taking advantage of SMS Text Message marketing to build a more profitable business. What text messaging offers the business is the ability to construct a contact database from the mobile telephone numbers of their patrons. Of course, having a contact database is not significantly different from having an email or newsletter list, [...]
The Importance of Video Marketing – Part II
In a previous article, we discussed that online video was becoming a preferred way for people worldwide to get messages. Video is growing as a preference among the activities on the web, and it is growing as a tool to get people to take action on marketing messages. In some cases, where it is to [...]
The Importance of Video Marketing – Part I
As you know one of the most important aspects of your marketing campaign is to find ways to communicate to potential buyers what differentiates your business from others. Called the unique selling proposition or USP, it gives people a reason to come to your store or location. There are well established companies, who have worked [...]
The First Step to Marketing Effectively Online and Offline
Business owners and managers are routinely told that more traffic will help them to generate more profit. Sometimes, they are told this by well meaning staff; other times they are reminded by consulting professionals and experts in the field of marketing. This is understandable, and in many cases it is true: more traffic to the [...]
I Already Have A Website, and Now I Need Another One?
It may sound strange to hear that the website that you have is not enough to engage your customers and prospects. For many businesses who have invested hundreds (sometimes thousands) of dollars in putting together a website that works, it almost sounds like ‘hype’ to say that you need a second website. Although there are [...]
Different Ways to Use Mobile Marketing to Generate More Profits
Is Your Business Mobile? Your Competitors are! It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices. As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at [...]