When you commit to video marketing, there are a number of ways to take advantage of its benefits. First and foremost, because potential buyers can associate a name with a face, you are able to connect at a more personal level with them. Although it may not lead directly to more sales, it will place [...]
A website is essential for a local business. It does serve as a reference for those who want to know what the business is about, as well as what it sells. The website also gives prospects and customers an idea of if or when they can visit that business, as well as a way to [...]
As communication methods are changing rapidly in our society, it seems that marketers have to adapt along with it. As a business owner or manager, you have a number of decisions to make a about how to get the word out about your company. Should you focus on your website or should you focus on [...]
When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern. 1) We are thinking about whether a company has a mobile optimized website, and 2) We are thinking about whether or not the company is suited well for a text messaging campaign. In the case of needing [...]
WordPress.com vs WordPress.org This video really sums it up as good as it gets. Of course there is more m and WordPress.org when I ran across a video by Matt Clark technical information out there, but not only is this video informative but it is funny too.
You may have noticed black symbols showing up on billboards and other marketing materials in recent months. These 2-D barcodes are known as QR codes (Quick Response codes) and are gaining in popularity thanks to the recent explosion of smartphones among consumers. QR code usage is still relatively new in the U.S. but now is [...]