Author Archive

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Video Marketing, USP and Your Position as A Local Expert

When you commit to video marketing, there are a number of ways to take advantage of its benefits.  First and foremost, because potential buyers can associate a name with a face, you are able to connect at a more personal level with them.  Although it may not lead directly to more sales, it will place [...]

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What Your Website Must Have to Bring Your Business More Profits

A website is essential for a local business.  It does serve as a reference for those who want to know what the business is about, as well as what it sells.  The website also gives prospects and customers an idea of if or when they can visit that business, as well as a way to [...]

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Text Message Marketing

Mobile marketing is described as in your mobile device to cultivate your enterprise or market your products after which generating their sales. It’s gained nearly prime importance nowadays as more than 300 million Americans have mobile devices in their hand. Usage of GPS and Internet via mobile has given it another dimension. It’s a very [...]

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Marketing Tips to Success

As communication methods are changing rapidly in our society, it seems that marketers have to adapt along with it.  As a business owner or manager, you have a number of decisions to make a about how to get the word out about your company.  Should you focus on your website or should you focus on [...]

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Mobile Marketing and Effective Follow Up

When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern. 1) We are thinking about whether a company has a mobile optimized website, and 2) We are thinking about whether or not the company is suited well for a text messaging campaign. In the case of needing [...]

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Return On Investment (ROI) of Social Media

    The above video says it all. Eric Qualman, who wrote the book Socialnomics and who we had the pleasure of interviewing last month produced this (but we wish we did :-0) Enjoy and call us to help you with your social media marketing and strategy!

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WordPress.com Vs. WordPress.org

WordPress.com vs WordPress.org   This video really sums it up as good as it gets. Of course there is more m and WordPress.org when I ran across a video by Matt Clark technical information out there, but not only is this video informative but it is funny too.

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FaceBook

Regardless of what you business you are in, you need to have your message in front of people where ever they are. Facebook is a “place” where people ‘hang out’ and not having a presence there means that you may be leaving money on the table for your business. Why? Sheer numbers give us more [...]

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QR Codes

You may have noticed black symbols showing up on billboards and other marketing materials in recent months. These 2-D barcodes are known as QR codes (Quick Response codes) and are gaining in popularity thanks to the recent explosion of smartphones among consumers. QR code usage is still relatively new in the U.S. but now is [...]

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Google Places

The New Hero Of Small Businesses Everywhere!     Google – What We Learned In 2010